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Hold vs. Sell

Keep the property, or redeploy the equity?

The exit question every landlord faces — answered with numbers, not gut feel.

Your equity could keep working in this property or somewhere else. Compare the return on holding — cash flow, paydown, appreciation — against redeploying the freed-up equity at your alternative return, and see which path leaves you wealthier.

The Numbers Favor
Holding
12.4% vs 8% alt
Return on Holding
12.4%
Equity Freed
$213k
Hold Advantage
+$48k
Ending Wealth · Sell vs Hold
Calculates:Return on holding (IRR)Equity freed if soldHold ending wealthSell & redeploy wealthHold advantageYear-by-year projection
Watch it in action

This is Roof Rise, live

Cash flow & equity projections
< 2 min
to underwrite a deal
Zero
broken formulas to debug
1 click
to a branded one-pager

Stop wrestling spreadsheets

Same answer, a fraction of the time — and the math is always right.
Build it yourself
Hours building a hold/sell comparison with an IRR on trapped equity and an ending-wealth projection from a blank sheet
One wrong formula and every number downstream is off
Re-do the whole thing every time an assumption changes
No charts, and nothing clean to hand a lender or partner
Use Roof Rise
Open the calculator and type in your numbers
Audited formulas — the math is always right
Change any input and everything recalculates instantly
Charts built in, plus a one-page PDF to send anyone

How it works

Three steps, start to investor-ready.
1
Enter your numbers
Purchase price, financing, income and costs — in plain fields, no formulas.
2
See your returns
Return on holding (IRR), Equity freed if sold, Hold ending wealth and more, recalculated the instant you type.
3
Save, compare & export
Snapshot scenarios, compare them side-by-side, and download a branded one-pager.

What you get

Everything you need to make the call with confidence.
The verdict, quantified
One number — the return on the equity trapped in the deal — against your alternative.
Ending wealth, both paths
Project holding versus selling-and-redeploying to the same horizon, side by side.
Real frictions included
Selling costs and the tax bill on a sale today are in the math, not ignored.
Pairs with the 1031
If selling wins, the 1031 calculator shows how to move the equity without the tax.
Buy & Hold / BRRRRSingle FamilyMulti-Family

Common questions

Straight answers about the Hold vs. Sell calculator.

What does the Hold vs. Sell calculator do?

Your equity could keep working in this property or somewhere else. Compare the return on holding — cash flow, paydown, appreciation — against redeploying the freed-up equity at your alternative return, and see which path leaves you wealthier.

What does the Hold vs. Sell calculator compute?

It calculates Return on holding (IRR), Equity freed if sold, Hold ending wealth, Sell & redeploy wealth, Hold advantage, Year-by-year projection — recalculated instantly as you change any input.

Is the Hold vs. Sell calculator free?

The Hold vs. Sell calculator is part of Roof Rise Pro ($19/month, or $14/month billed annually). Every paid plan starts with a 14-day free trial, and three calculators (Mortgage, 70% Rule, and Quick Metrics) are free forever.

What spreadsheet does it replace?

It replaces a hold/sell comparison with an IRR on trapped equity and an ending-wealth projection — with audited formulas, built-in charts, saved scenarios, and a one-click branded PDF report.

One subscription. Every strategy.

Twenty-two calculators, a 14-day free trial, and your money back in your pocket — not in a spreadsheet.

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